NetLocal has been partnering with Medical Spas to help them get found on the web by people searching for their services for over ten years.
Every month there are hundreds of thousands of local searches for Medspa services in the USA. And that number continues to climb.
Medical spas’ popularity has boomed as more and more people have sought out beauty solutions using medical aesthetics. The competition for this growing demand can at times be fierce.
NetLocal Medical Spa SEO will help your practice compete to acquire new clients every month.
We have been using SEO to help our Medical Spa clients grow their business since 2008. A lot has changed in the industry since then but new client acquisition through search has remained the best way to compete. The number and sophistication of an increasing number of new Med Spas has made competition stiff; how stiff depends on your geographic location and the type and number of competitors in your market.
John DiBella, owner at NetLocal, has personal experience starting and growing a medspa chain in a competitive and diverse market. Organic search engine optimization is by far the bast way to create a sustainable, growing practice. By targeting searchers for Laser Hair Removal, Botox (and other injectables), Coolsculpting and skin treatments you can lock in your position in your market.
Schedule a meeting with John for an analysis of your market and to discuss the search volume in your area and what it will realistically take to displace your competition in google organic search.
Optimization for google local business listings and organic search is our specialty.
Driving new client acquisition for our Medspa clients through SEO for 10 years now.
Total transparency means total accountability. We create a monthly plan for you to follow.
Our Medspa SEO services are on a monthly no contract basis. We will earn your business every month.
All of our processes are data driven. There is no room for gut checks when data is available.
We benchmark each client's data at the start of a campaign and show progress as we proceed.
NetLocal offers a range of Local SEO Packages to help your compete for searchers in your geographic.
With the purchase of a local SEO package you will receive a detailed, month to month plan to build your website into the google results algorithm.
We have a track record of proven results in competative markets for keywords such as “coolsculpting near me”, “laser hair removal near me” and “botox near me”.
These three searches have the highest volume and greatest purchase intent for most Med Spas.
Schedule you appointment now to discuss how we can help!
Schedule a meeting with the owner for an analysis of the search volume for your business and what it will realistically take to displace your competition in google organic search. Learn more about founder/CEO John DiBella.
Owner/Founder
Technical SEO Specialist
Content Manager/Local SEO
Med spa marketing is the use of advertising strategies such as responsive web design, content creation, SEO, and PPC to motivate consumers to purchase med spa services. Med spas typically seek to boost patients’ health and vitality in a more relaxed setting rather than a clinical one.
Regardless of the med spa service(s) in which you’re interested, you won’t be able to educate yourself without online resources from med spas themselves. So, med spas must invest in digital marketing in order to educate potential consumers.
Since we live in a digital age, internet advertising is by far the most effective way to achieve that goal. That’s why med spa digital marketing is so vital right now.
Medical spa marketing budgets can range anywhere from $600 to $15,000 per month. Much of what you decide to spend on your med spa business is highly contingent upon what services you offer, the quality of the care you provide, and your target audience.
If you decide to offer basic skincare services like facials or acne treatment, you could probably implement an effective marketing plan with just $1,000 to $4,000 per month for a single location. But if you wish to add more services and compete with successful dermatological practices, you’ll need to allot anywhere from $3,000 to $10,000 each month for digital ads.
Creating a frugal yet substantial budget will ensure that your marketing efforts don’t go to waste.
If you’re new to the med spa business, there are marketing experts to which you can turn for help. These professionals specialize in the beauty and wellness industries and can help you craft a digital marketing strategy that’s sure to increase your leads and result in new clients. Consult a med spa marketing agency today to see just how much they can help your practice grow.
Your transparency about the med spa treatments your practice offers and their effects can make or break your business. Experts recommend that you treat your digital presence as your identity and use social media as a bridge connecting your offline and online presences. Your accounts should invite comments and questions and list your firm’s contact information.
Your first step is to identify and define your business goals so you can develop a well-rounded marketing campaign. Do you want to increase public awareness of your services? Or are you more determined to attract new patients as quickly as possible? If it’s the latter, what demographic do you wish to target? Once you answer these questions, you can create your marketing goals for your med spa business.
In addition, it’s imperative to conduct some research on your ideal customers. What is their age range? What type of spa products do they enjoy? Use these and other guiding questions to study demographic data and track any changes you see over time. You can launch this brainstorming process by developing strategic ideas and testing them to see which ones work for you.
Expanding your online presence means improving your SEO rankings so that your page is the first one customers see when they type in certain keywords.
Here are some effective strategies:
Responsive website design involves the use of web development techniques to ensure that your website is accessible and aesthetically pleasing across all devices regardless of screen size or resolution. In short, the landing pages you create for a computer should also load without issue on a tablet or a mobile device.
Content marketing is another essential when it comes to promoting your med spa business and raising your conversion rates. This approach involves the creation of quality content with the goal of targeting a specific demographic.
Your content should share critical information about your products and services for prospective new customers. It should detail your offerings in plain, accessible language–not just facts and statistics.
Search engine optimization is the strategy that positions your business for success on Google. It’s the process of adjusting your website so that Google presents it as a top option for searchers when they type in certain keywords.
SEO should improve both your quality and the quantity of web traffic so that users who search relevant keywords are directed right to your site.
Developing keywords requires research on your part. Thankfully, there are sites that can help you brainstorm keywords that could help customers find your business online.
You can type in sample keywords using the popular Google Ads platform, which provides data about the search volume for various keywords. For example, you may find that “spa” could draw more traffic to your site than “med spa,” or vice versa. Google Ads can also help you determine how much of your advertising budget you’ll need to allocate to SEO.
PPC, or pay per click, is an excellent online marketing method for attracting potential patients. Every time users click on your ads, you’ll earn more revenue through your web traffic. It’s another highly effective marketing strategy that should definitely be part of your advertising plan.
Quality competitive analysis can give you an edge in your industry. If you can identify your competitors’ weaknesses and also understand how they’re succeeding, you’ll be able to use that information to adjust and improve your own med spa marketing strategy.
That information will also be crucial when it comes time to guard against potential threats from up-and-coming practices.
If you want to elevate your spa practice’s brand awareness, use social media marketing. Social media ad campaigns can be incredibly effective for generating conversions and increasing profits. Consistent implementation will inevitably expand your customer base and work wonders for your reputation management.
An informative and entertaining social media presence is the key to reaching younger demographics.
Influencer marketing involves paying someone with a significant social media following to promote your medical spa business with a social media post. Influencers can even share information about your medical spa services on multiple social media platforms.
The goal of influencer marketing is brand exposure through social networking. On the other hand, affiliates are paid per referral for advertising your medical practice through content such as blog posts or YouTube videos. Affiliate marketers are typically cheaper than social media influencers for that reason.
Video marketing is an excellent tool for spreading the word about your med spa business. For example, you can create live videos on Facebook where you address your audience directly and discuss your services. You can also use this medium to create an informative web series where you talk to potential clients about the services you offer.
When it comes to video marketing, there are endless possibilities and countless users who’re always craving more content.
Email marketing draws from a list of current and prospective customers to employ a more subtle approach for getting the word out. Through your emails, you can offer incentives and discounts while informing the people on your email list about upcoming deals.
High-quality email campaigns are an excellent strategy for keeping your clientele in the loop while continuing to engage them.
The spa industry is taking over the health and wellness market and commanding more attention than ever before. That’s why a comprehensive marketing strategy is crucial to the survival and long-term success of your medical spa. Now, all that’s left is getting started.
